A better way to apply cologne
You will no doubt have heard numerous ways to properly apply cologne and make it last. In my experience, there’s...
Google Spin-Off Osmo Develops AI to Create Aroma Molecules for Fragrances
New startup Osmo aims to revolutionize the $30 billion fragrance industry by using AI to predict scent molecules. Osmo...
Top, Heart, Base – What Does It All Mean?!
Perfume can play an important role in our wardrobe. Whether you prefer to apply your signature scent for a...
Even cheap brands clone luxury perfume brands
Have you ever sniffed a perfume that suddenly reminds you of another luxury brand perfume. Well, you weren’t...
Different types of fragrance concentrations
When it comes to fragrance concentrations, Eau de Parfum (EDP) is one of the most popular and widely available options....
The Science of Scent: Why luxury perfumes embrace synthetic molecules
Introduction: Luxury perfumes have long been associated with elegance, sophistication, and an air of exclusivity....
Aventus by Creed – King of Controversy?
Aventus by Creed, a fragrance created in 2010 by Erwin and Olivier Creed, and last year they celebrated their 10 years...
